We partnered with North America's top retailers and brands to launch an unprecedented industry advancement campaign that breaks down barriers to riding, helps retailers engage customers and builds stronger bicycling communities. 
 

REMOVING BARRIERS

We asked our 1.3 million members to tell us their biggest barriers to riding. Where to ride, who to ride with and how to fix a bike topped the list. Our program works to remove those barriers and helps people have great riding experiences.
Where's a safe and fun place to ride?
How do I find people to ride with?

How do I fix a flat and do basic repair?

 

Our program helps retailers identify and communicate the best places to ride, engage riders and build community.

Our tools allow retailers to create and manage local challenges, host events and offer rider rewards based on goals they define.

A RIDER + RETAILER PROGRAM

CLASSIC ROUTES
You share the best places to ride. Riders can easily navigate using the Ride Spot App or printed RideCards.
EVENTS
From the annual citywide ride to the Saturday AM donut run, keep everything and everyone on the same page.
CHALLENGES
Build a route, choose a reward for completion and bring customers in store to claim it.
INSTRUCTIONAL CONTENT
From teaching kids to ride to changing flats, "how to" content helps new riders feel confident and comfortable. 
Events
From the Tuesday group ride to the Saturday AM donut run, keep everything and everyone on the same page.
 

YOUR BRANDED HOME PAGE

Your profile page is a one stop shop for engagement.
Showcase your best local routes, upcoming rides, events, challenges, rewards program and business information.
 

HELP RIDERS 

ENJOY THE 

BEST ROUTES

Getting people onto safe, enjoyable routes is one of the best ways to create active, frequent riders. Using RideCards and the Ride Spot app as part of your sales process easily directs them to great experiences.

Creating 4"x6" RideCards is easy. Retailers can export PDF cards from any route and print.

Customers use the free PeopleForBikes app to scan and transfer routes for navigation or to save for later. It's also easy to export routes for use with other GPS devices. 

 

FIND ROUTES, RETAILERS &

GROUP RIDES

Riders can easily find the great routes, events or challenges on the Explore screen.
 
Classic Routes, or routes submitted by our Affiliates (like you) appear at the top of route searches. We also highlight the locations of our Affiliates on the map. 
Riders can find local routes and group rides submitted by other riders as well. 
Be a part of our Beta Test Program! Click on the button to get started.
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